AB Companies | Performance Reports | Oct 6

Company Reports

Above & Below Contracting

Total Spend

$246.27

Conversions

Impressions

14,313

Platforms

Above & Below Plumbing

Total Spend

$744.75

Conversions

Impressions

24,600

Platforms

AB SignWorks

Total Spend

$227.83

Conversions

Impressions

17,931

Platforms

AB Traffic Solutions

Total Spend

$214.16

Conversions

Impressions

7,908

Platforms

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Above & Below Contracting

Google Ads

Spend

$42.34

Impressions

333

CTR

9.31%

Conversions

Cost/Conv.

$6.05

Campaign	Status	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Cost
Search \| General	Eligible	$1.00	71	21.13%	4	4	$1.56	$6.25
PMAX \| General	Eligible	$5.00	262	6.11%	4	3	$12.03	$36.09
Total			333		8	7	$6.05	$42.34

Conversion Types

Phone call lead4
Request quote3

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
above and below contracting	52	13	25%	3	$0.42	$5.49
hydro excavation services	13	2	15.38%	1	$0.38	$0.76
excavation companies near me	4	0	0%	0	$0	$0
excavating contractor near me	2	0	0%	0	$0	$0

Meta Ads

Spend

$203.93

Impressions

13,980

CTR (All)

3.63%

Submit Application

Cost/Application

$6.80

Campaign	Ad Set	Impr.	CTR	LP Views	Applications	Cost/App	Spent
Recruiting \| Leads Campaign	Hiring Drivers \| Ad Set \| Dynamic	4,277	5.24%	63	12	$5.45	$65.42
Recruiting \| Leads Campaign	Mechanic and Mechanics Helper \| Ad Set	9,703	2.92%	61	18	$7.69	$138.51
Total		13,980	3.63%	124	30	$6.80	$203.93

LinkedIn Ads

Spend

$0.00

Impressions

Clicks

No LinkedIn activity during this period.

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Above & Below Plumbing

Google Ads

Spend

$455.93

Impressions

1,705

Conversions

Cost/Conv.

$20.72

Campaign	Status	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Cost
General \| PMax	Eligible	$50.00	1,151	3.91%	19	18.5	$19.57	$362.04
Search \| Plumbing Services	Eligible	$10.00	145	6.9%	5	3.5	$22.33	$78.14
Camera Inspection \| PMax	Eligible	$5.00	391	7.16%	0	0	$0	$15.75
Total			1,705		24	22	$20.72	$455.93

Conversion Types

Calls from ads20
Call From Website1
Request service form1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
need a plumber now	32	1	3.13%	0.5	$10.62	$10.62
licensed plumbers near me	20	1	5%	0	$5.82	$5.82
st louis plumbers	18	2	11.11%	2	$12.96	$25.93
plumber near me	10	3	30%	0	$3.86	$11.59
plumbing camera inspection	10	0	0%	0	$0	$0
plumbing repair	9	0	0%	0	$0	$0
handyman plumber near me	4	0	0%	0	$0	$0

Meta Ads

Spend

$288.82

Impressions

22,895

CTR (All)

1.09%

Messenger Calls

On-Facebook Leads

Campaign	Daily Budget	Impr.	CTR	Calls	Spent
Call Campaign	$40	21,059	0.8%	4	$214.26
Leads Campaign \| General	$5	1,836	1.09%	0	$74.56
Total		22,895	1.09%	4	$288.82

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AB SignWorks

Google Ads

Spend

$36.99

Impressions

219

CTR

6.39%

Conversions

Cost/Conv.

$18.50

Campaign	Status	Budget	Impr.	Int. Rate	Conv.	Cost/Conv.	Cost
General \| Search \| ab-signworks	Eligible	$5.00	219	6.39%	2	$18.50	$36.99
General \| Search (dont use)	Paused	$5.00	0	0%	0	$0	$0
Total			219		2	$18.50	$36.99

Conversion Types

Submit lead form2

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
custom shirts	79	6	7.59%	1	$2.20	$13.20
custom hoodies	47	1	2.13%	0	$2.92	$2.92
banners and signs	34	3	8.82%	0	$3.92	$11.76
t shirt printing	26	2	7.69%	1	$2.28	$4.56
sign printing	9	2	22.22%	0	$2.28	$4.55
custom t shirts	6	0	0%	0	$0	$0
embroidery shop near me	5	0	0%	0	$0	$0

Meta Ads

Spend

$120.21

Impressions

4,361

CTR (All)

2.94%

On-Facebook Leads

Cost/Lead

$6.33

Campaign	Impr.	CTR	LP Views	Web Leads	FB Leads	Cost/Lead	Spent
Traffic \| Campaign - Copy	2,448	1.63%	36	0	0	-	$15.12
Leads \| Campaign	1,222	5.32%	12	0	16	$4.52	$72.38
Leads \| Campaign - Holiday Content	691	3.33%	1	1	3	$10.90	$32.71
Total	4,361	2.94%	49	1	19	$6.33	$120.21

LinkedIn Ads

Spend

$70.63

Impressions

13,351

CTR

2.23%

CPC

$0.24

LP Clicks

298

Campaign Group	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spent
Website Visits - Signs, Banners, Apparel, Promo Products	13,351	2.23%	2.23%	298	0	$70.63

Ad Set Breakdown

Ad Set	Impr.	CTR	Eng. Rate	LP Clicks	Spent
Ad Set - Signs (Creative 1)	4,899	2.43%	2.43%	119	$26.41
Ad Set - Signs (Creative 2)	3,307	2.21%	2.21%	73	$15.06
Ad Set - Signs (Creative 3)	2,270	2.38%	2.38%	54	$14.47
Ad Set - Signs (Creative 4)	1,679	2.14%	2.14%	36	$8.66

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AB Traffic Solutions

Google Ads

Spend

$35.64

Impressions

288

CTR

5.21%

Conversions

Cost/Conv.

$35.64

Campaign	Status	Budget	Impr.	Int. Rate	Conv.	Cost/Conv.	Cost
Search \| Traffic Control Equipment	Eligible	$2.50	108	7.41%	1	$19.64	$19.64
Search \| Arrow Boards Messaging	Eligible	$2.50	180	3.89%	0	$0	$16.00
Search \| Traffic Safety Equipment	Paused	$2.50	0	0%	0	$0	$0
Search \| Construction & More	Paused	$5.00	0	0%	0	$0	$0
Total			288		1	$35.64	$35.64

Conversion Types

Submit lead form1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
message board rentals near me	74	4	5.41%	0	$2.70	$10.81
custom road signs	36	2	5.56%	0	$1.67	$3.34
electronic road sign rental	31	1	3.23%	0	$1.85	$1.85
traffic control rental	25	1	4%	0	$4.94	$4.94
traffic sign rentals near me	19	1	5.26%	0	$0.97	$0.97
traffic cone rental	16	1	6.25%	1	$4.20	$4.20
arrow board rental	15	0	0%	0	$0	$0

Meta Ads

Spend

$107.87

Impressions

6,033

CTR (All)

2.80%

On-Facebook Leads

Cost/Lead

$53.94

Campaign	Impr.	CTR	LP Views	FB Leads	Cost/Lead	Spent
Buy & Rent \| Traffic Campaign	1,191	2.43%	14	0	-	$7.46
Buy & Rent \| Call Campaign	2,823	3.44%	0	0	-	$65.57
Buy & Rent \| Lead Campaign	2,019	2.13%	0	2	$17.42	$34.84
Total	6,033	2.80%	14	2	$53.94	$107.87

LinkedIn Ads

Spend

$70.65

Impressions

1,587

CTR

0.63%

Clicks

Conversions

Campaign	Impr.	CTR	Eng. Rate	LP Clicks	Spent
Buy/Rent Equipment (Creative 1)	1,163	0.69%	1.38%	8	$46.01
Buy/Rent Equipment (Creative 2)	424	0.47%	0.71%	2	$24.64
Total	1,587	0.63%		10	$70.65

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